Design Director & Product UX Leader
Design leader with 15+ years of experience in fintech, hospitality, e-commerce, logistics, government, and digital enterprise products.
I design strategic digital products that simplify complexity, align cross-functional teams, and deliver measurable value.
Using design thinking principles, I help teams:
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Identify and frame the right problems through research and insight
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Simplify platforms, workflows, and service experiences
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Build scalable solutions that support growth, adoption, and operational efficiency
Leadership & Strategy
Design Process
Design Operations
UX Strategy & Vision • Design-Led Product Thinking • Org Design • KPI & Growth Frameworks • Stakeholder Alignment
User Research • Product Discovery • Journey Mapping • Information Architecture • Prototyping • Usability Testing • Accessibility • Design Systems • Enterprise design
Process Scaling • Cross-Functional Collaboration • Design Culture • Mentorship & Coaching
Community, Leadership & Knowledge Sharing
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Speaker and panelist on product design, UX maturity, and design leadership across multi-market forums and industry-led design meetups
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Mentor to designers and design managers across MENA region, Southeast Asia, and India; recognized as a Top 1% Design Mentor on ADPlist.org
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Design advisor for startup incubators, supporting early-stage teams with product strategy, UX foundations, and design leadership guidance
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Design leader and contributor to the global design community, including membership in the InVision Design Leadership Forum, panel participation at UNICOM Design Conference, and Green Product Design Award.